You found a point
Built point by point.
Stipl comes from stippling: drawing a whole picture with tiny dots. No single dot is the picture. Stand back and they all are. A brand works the same way. The spacing, the icons, the exact shade of a colour. Get every small mark right and the whole thing comes into focus.
Most people never find this page. You did.
What one point is.
A brandpad is the small marks written down once, so nobody has to remember them and nothing has to be guessed. A few of the points it pins.
The exact shade
One hex, one Pantone, one name. Not "the blue".
The clear space
How much room the logo needs, as a rule, not a feeling.
The right file
The SVG people should use, next to the PNG they will.
The words
How the name is written, said and never shortened.