Brands drift. We built Stipl to stop it.
Stipl comes out of agency work. We made brands for clients, handed them over as PDFs and folders, and watched them drift.
An old logo turned up in a deck. A colour was remembered slightly wrong. The guide was out of date the week after handover, and the next person to need it asked in a chat thread instead. Nobody was careless. The brand simply lived in too many places, and none of them agreed.
Then AI tools started making brand work too, quickly and in volume, and none of them knew the brand at all.
So we built one place for a brand to live: a brandpad, with the colours, logos, type, media, guidelines and strategy written down once. Everything else reads from it: the live guide, the posts and pages your team makes, and the AI tools they use. Change the brand once and all of it follows.
Why Stipl.
The name comes from stippling: drawing a whole picture with tiny dots. No single dot is the picture. Stand back and they all are.
A brand works the same way. The spacing, the icons, the exact shade of a colour. Get every small mark right and the whole thing comes into focus. Get a few of them wrong and it starts to blur.
The long versionMade by TADA.
Stipl is made by TADA, a creative agency in Haugesund, Norway. We have been building brands for clients since 1973.
Our work is strategy, identity, campaigns, social media and websites, for companies of every size across Norway. Stipl is the tool we wanted on every one of those jobs, so our own developers built it.
Our agency work at tada.no
What we believe.
Brand-built, not AI-built.
AI should do the work and your brand should make the calls. Everything Stipl makes starts from your real logos, colours, type and voice.
You have the final word.
Everything starts as a draft. Nothing goes out until someone who cares about the brand says so.
Everyone on the brand should see it.
So every plan comes with a published guide that anyone can read, no account needed. You pay per brand, and the people who work on it are included: 2 on Start, 5 on Brand and 10 on Pro. Clients and partners you invite to it don’t count.
PricingYour brand is yours.
It never trains AI models, and you can export it or delete it whenever you like.
Security and dataPlain words.
In the product, in the guides it makes, and on this site. If a rule needs explaining, it isn’t written down well enough yet.
Get in touch.
Questions, a brand you’re looking after, or something on this site that’s wrong: we read everything that comes in.